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Annual compound sales and EBIT growth of 14% and 16% respectively over 26 years; approximately $500m of shareholders funds turned into marketcap of $4 billion - that’s $3.5b of value creation, 99% of it on Daniell’s watch, the biggest such "market value added" on the NZ market. It has invested in R&D to open up new sales areas, the latest of many is humidifying air pushed over body parts during surgery. It then segued into humidifying air used in "blowers" for sleep apnea in the home. You don't want to have them land on your home page, only to have to look for the little button that takes them to the offer page. Daniell is an old-style NZ CEO, little ego, no twitter account, his one company generates export sales the equivalent of 60% of the vaunted NZ wine industry with about 1% of the fanfare. The birth of social media marketing multiplies the power of word of mouth because instead of just telling people one at a time, the internet allows a person to reach to as much as hundreds of people at one time.

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